Elevated coastal apparel made for people who actually live here. The hat you wear to the Wedge at 5:30am and to school pickup at 3pm.
LOCAL is Newport Beach's own elevated coastal brand. We didn't make this for people visiting Newport — we made it for the people who live here. The ones who check the swell report before their eyes fully open.
Our price range sits alongside Alo and Faherty. Our identity belongs to one specific place on the coast. No brand does that. We do.
Read Our Story →The Newport Beach Peninsula is one of the most specific places on earth. You know which side of the bridge you're on. You know the difference between a 6am Wedge swell and a 6am Balboa Pier morning. You know the Wedge at first light, the counter at Bear Flag, and your barstool at Cassidy's.
LOCAL was built for that. Not for the coast in general — for the Peninsula specifically. Every piece carries the mark of where it came from: 33.5996° N, 117.8816° W.
The original LOCAL die-cut decal — still the purest way to signal you're from here. Put it on your board, your bumper, your Yeti. Let it do the talking.
Shop the Collection →
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Newport locals and fans of Newport alike welcome.
The Wedge · Blackies · Lido · Frog House
Six miles of coast. One zip code. Our home.
